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"If you can't execute, it isn't strategy."

 
In their book, Billion Dollar Lessons, authors Paul B. Carroll and Chunka Mui essentially provide some invaluable lessons learned from some of the most significant if not spectacular business failures of the ... Learn More
“We retained iQuest to lead a critical strategy session with McDonald’s, our most important global client. iQuest worked closely with McDonald’s senior management to define the permission space and desired outcomes and ... Learn More