Building Strong Brands
David A. Aaker


Corporate Religion: Building a Strong Company Through Personality and Corporate Soul
Jesper Kunde


Emotional Branding: How Successful Brands Gain the Irrational Edge
Daryl Travis


Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobe, and Sergio Zyman


The Hero and The Outlaw, Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark and Carol S. Pearson


The Hero Within, Six Archetypes We Live By

Carol S. Pearson


The Invisible Grail: In Search of the True Language of Brands
John Simmons


Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Nicholas Ind


The New Positioning: The Latest on the World’s #1 Business Strategy
Jack Trout


The Speed of Trust, The One Thing That Changes Everything

Stephen M. R. Covey


Warp-Speed Branding: The Impact of Technology on Marketing
Agnieszka Winkler