7 Secrets of Marketing in a Multi-Cultural World
Clotaire Rapaille


Blink: The Power of Thinking Without Thinking
Malcolm Gladwell


The Culture Code

Clotaire Rapaille


Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt and Bernd Schmitt


Customer Satisfaction is Worthless, Customer Loyalty is Priceless:
How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Jeffrey Gitomer


Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout


Emotion Marketing: The Hallmark Way of Winning Customers for Life
Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr.


The Experience Economy: Work Is Theater & Every Business a Stage
B. Joseph Pine and James H. Gilmore


Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins


How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman


Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Jack Mitchell


Hug Your People:

The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results
Jack Mitchell


Inspirational Leadership: Destiny, Calling & Cause
Lance Secretan


Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Philip Kotler, Fernando Trias de Bes


The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Frederick F. Reichheld, Thomas Teal


Marketing Imagination
Theodore M. Levitt


The Marketing Power of Emotion
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy


Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
Kevin J. Clancy and Robert S. Shulman


Meaningful Marketing
Doug Hall, Jeffrey Stamp Ph.D., Sergio Zyman


McLuhan for Managers: New Tools for New Thinking
Mark Federman


The New Culture of Desire: The Pleasure Imperative Transforming Your Business and Your Life
Melinda Davis


Organizing Genius: The Secrets of Creative Collaboration
Warren Bennis and Patricia Ward Biederman


Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin


Purple Cow: Transform Your Business by Being Remarkable
Seth Godin


The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell


Unleashing the Ideavirus
Seth Godin


Will & Vision: How Latecomers Grow to Dominate Markets
Gerard J. Tellis and Peter N. Golder