7 Secrets of Marketing in a Multi-Cultural World
G.C. Rapaille
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt and Bernd Schmitt
Customer Satisfaction is Worthless, Customer Loyalty is Priceless:
How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Jeffrey Gitomer
Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout
Emotion Marketing: The Hallmark Way of Winning Customers for Life
Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr.
The Experience Economy: Work Is Theater & Every Business a Stage
B. Joseph Pine and James H. Gilmore
Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins
How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Jack Mitchell
Hug Your People:
The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results
Jack Mitchell
Inspirational Leadership: Destiny, Calling & Cause
Lance Secretan
Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Philip Kotler, Fernando Trias de Bes
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Frederick F. Reichheld, Thomas Teal
Marketing Imagination
Theodore M. Levitt
The Marketing Power of Emotion
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
Kevin J. Clancy and Robert S. Shulman
Meaningful Marketing
Doug Hall, Jeffrey Stamp Ph.D., Sergio Zyman
McLuhan for Managers: New Tools for New Thinking
Mark Federman
The New Culture of Desire: The Pleasure Imperative Transforming Your Business and Your Life
Melinda Davis
Organizing Genius: The Secrets of Creative Collaboration
Warren Bennis and Patricia Ward Biederman
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin
Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Unleashing the Ideavirus
Seth Godin
Will & Vision: How Latecomers Grow to Dominate Markets
Gerard J. Tellis and Peter N. Golder
